Last updated: April 19, 2014

Our Commitment to Privacy

We at Because, Inc. ( "we," "us," "our") value your privacy. The operation of our website ( and our mobile application, Drop, (collectively referred to as our "Services") involve the collection and use of information about you. This Privacy Policy explains the type of information that we collect and how we use it, so that you understand your options regarding the collection and use of your information.

Information We Collect

By using our Services, you are consenting to our use of your user-provided information and certain information automatically collected by us ("User Information") as set forth in this Privacy Policy and our Terms of Use agreement ("Terms of Use" available here) now and as amended by us.

For the effective operation of our Services, we obtain information that you provide when you download and register to use our Services. We may collect two categories of User Information: anonymous information and personally identifiable information. Anonymous information cannot be connected to a specific individual, and we may collect anonymous information that includes data about your hardware, software, and network. Personally identifiable information specifically identifies a user and may include the following:

User-Provided Information: We may collect information that you provide about yourself such as your name, date of birth, address, phone number(s), phone contacts, email address, website, company, photos, comments, and other profile information.

Automatically Collected Information: Mobile Device Information: We may collect certain information automatically, including, but not limited to, the type of mobile device that you use, the unique device ID of your mobile device, the IP address of your mobile device, your mobile operating system, and the type of mobile internet browsers you use.

Location Information: We may collect information regarding the location of your mobile device, including, but not limited to, city and/or zip code.

Activity Information: We may collect information related to your use of our Services including, but not limited to, when you open and close our mobile application, when you add a new contact, and when you make a phone call or send a text message. Although we may collect data on your use of our Services, rest assured that we cannot see any of the content of your phone calls or text messages.


Because, Inc. does not knowingly collect personal information from children under 13 years old. If we become aware that a child under 13 years old has provided us with personal information, we will take steps to remove such information and terminate the child’s account. If you become aware that your child has provided us with personal information without your consent, please contact us by e-mail at

How We Use Collected Information

We may use your anonymous and personally identifiable User Information to provide you with the most improved version of our Services. For example, we may use your information to:

  • Provide our Services and features requested by you,
  • Improve our Services,
  • Respond to your questions, comments, and concerns,
  • Send you electronic messages, confirmations, or updates,
  • Personalize content and advertising that may be of interest to you,
  • Conduct marketing research,
  • Generate user history statistics and data on your usage of our Services,
  • Provide other users feedback on your participation in activities related to our Services, and
  • To fulfill any other purpose for which the information was collected.

By using our Services, you understand and agree that we may use your anonymous and personally identifiable User Information for the purposes described above.

Third Parties

We may share your anonymous information with third parties if it is not traceable to you (e.g., in an aggregated format). We may also share your personally identifiable information with third parties for the purpose of providing our Services to you. If we do this, such third parties’ use of your information is bound by this Privacy Policy. We do not share your personally identifiable information with other third-party companies for their commercial or marketing use.

Our Services may include links or otherwise allow you to access and submit information to third-party applications or sites. This Privacy Policy applies to our Services only. Any information you submit to linked sites or other applications will be subject to the privacy policies of those sites or applications.

When required by law enforcement or judicial authorities to provide personally identifiable information, we will provide this information. We may also release any type of information to law enforcement agencies or third parties, if we feel it is necessary to protect the safety and welfare of individuals or to enforce the rights contained in our Terms of Use.

Opt Out Abilities

Use of your User Information is necessary to provide our Services. You cannot request that we limit the use of your information, whether anonymous or personally identifiable, if you wish to use our Services. If, however, you cease to use our Services, you may notify us by e-mail at, and we will destroy any personally identifiable information that you have provided to us. Should you resume using our Services, you understand that we will again begin to collect the information described above. You may also remove your name from our mailing list by e-mailing us at


We are concerned about safeguarding the confidentiality of your information. We aim to protect your information through electronic and procedural safeguards. Only authorized individuals have access to the personally identifiable information provided by our users. Please be aware that, although we endeavor to provide reasonable security for information that we possess and maintain, no security system can prevent all potential security breaches.

International Visitors

Our servers and data centers are located in the United States. If you choose to use our Services from outside the U.S., then you should know that you are transferring your personal information outside of your region and into the U.S. for storage and processing. By providing your personal information to us through your use of our Services, you agree to that transfer, storage, and processing in the U.S. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and otherwise providing our Services. You should know that each region can have its own privacy and data security laws, some of which may be less stringent as compared to those of your own region.

Transfer of Customer Information

We reserve the right to disclose and transfer your personal information in the event of a merger, acquisition, or sale of assets involving Because, Inc. If an acquiring company should plan to materially change this Privacy Policy, we will notify you beforehand.

Changes to Our Privacy Policy

We may occasionally update this Privacy Policy. The most current version of the Privacy Policy (noted in the "Last Updated" line above) will govern our use of your information and will be located here. If we make material changes to this Privacy Policy, we will notify you by e-mail or by posting a notice on our website prior to the effective date of the change. Your continued use of our Services after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Us

If you have any questions, comments, or concerns regarding this Privacy Policy, please feel free to contact us at